In a rallying call to the private sector, Abubakar Lawal, Group Managing Director of GTI Group has made a compelling appeal for increased corporate investment in Nigerian football. Speaking at the trophy presentation ceremony of the 2023/2024 Nigeria Premier Football League (NPFL) season, Lawal emphasized the untapped potential of the domestic football market and the benefits of private sector involvement.
“We call on well-meaning Nigerian soccer fans, corporate bodies, individuals and multinationals to invest in our league through The Nigeria Football Fund (TNFF),” Lawal stated, highlighting the investment vehicle that has been driving change in the Nigerian football landscape. He went on to assure potential investors of the fund’s performance, noting, “Already many TNFF investors are reaping good returns from their investment.”
The GTI boss appeal comes at a crucial juncture for Nigerian football as the sport transitions from a primarily recreational activity to a business venture, the need for private capital has never been more apparent. Lawal stressed that this shift aligns perfectly with the National Sports Industry Policy (NISP), which aims to transform sports into a financially rewarding industry attractive to investors.
One of the key selling points Lawal presented was the potential for private investment to alleviate pressure on government resources.
“I want to reiterate that the benefits that will accrue from TNFF/GTI initiative on our domestic football will be super attractive and unique because it will help free up government revenue,” he explained.
The call for investment isn’t just about financial returns. Lawal painted a picture of broader economic benefits, stating, “TNFF is an enabler, and the project is massive such that employment, liquidity and infrastructure are being created. This holistic approach to sports development presents an attractive proposition for socially conscious investors looking to make a tangible impact.”
Lawal’s appeal extended beyond just financial institutions and large corporations. He encouraged corporate Nigeria, private individuals and other stakeholders of Nigerian football to come forward and invest in the league. This inclusive approach according him aims to create a broad base of support for the domestic league, fostering a sense of ownership among Nigerians from all walks of life.
As the NPFL continues to grow in stature and professionalism, with Rangers International FC of Enugu walking away with a N150 million prize as this season’s champions, the potential for returns on investment becomes increasingly evident. Lawal’s call to action serves as a reminder of the pivotal role the private sector can play in elevating Nigerian football to new heights.
With the gauntlet thrown down, all eyes are now on Corporate Nigeria to respond to this call for investment which would well determine the future trajectory of Nigerian football, potentially ushering in a new era of financial stability, improved infrastructure, and world-class competition in the domestic league.